Dögun knitwear collection is inspired by the landscape of the south coast of Iceland. The designs are a blend of traditional and modern.
After analyzing the breathtaking views of this area of the country, its characteristics have been analyzed and translated into different aspects of design: textures, shapes, fibers and colors.
The results are weathered textures and blocks of different knits in structured silhouettes and straight patterns; the colors are soft and cold and fibers used are spongy and low torque.
The potential customers are young women between 20-35 years old that seek for casual and comfortable clothes for day to day.
