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Dögun

Fashion design, knitting and illustration

Dögun knitwear collection is inspired by the landscape of the south coast of Iceland. The designs are a blend of traditional and modern.

After analyzing the breathtaking views of this area of the country, its characteristics have been analyzed and translated into different aspects of design: textures, shapes, fibers and colors.

The results are weathered textures and blocks of different knits in structured silhouettes and straight patterns; the colors are soft and cold and fibers used are spongy and low torque.

The potential customers are young women between 20-35 years old that seek for casual and comfortable clothes for day to day.