Rock Gym is a newly created brand, which belongs to Marco Aldany's business holding company. The multifranch plan expansion of Marco Aldany, a reference in the beauty sector, wants to make the leap to a new concept of low-cost gym that dominates the market of sports centers in Spain.
In order to capture the attention of potential clients and increase enrollment in the centers, we developed a 360-degree advertising campaign. The main idea is to get customers to feel identified with the brand through stressful everyday situations, with the aim of releasing those tensions and energy at Rock Gym facilities.
For this purpose, we developed a manual of corporate identity focusing on an image linked to the main idea of the "Free your energy" campaign. The imagotype represents the idea of the source of energy with which the campaign is linked to, so that the public can relate the communication to the gym.
